Syneron Beauty Introduces Pearl™ Brilliant White Ionic Teeth Whitening System

The first new at-home teeth whitening technology cleared by the FDA in over a decade

New York, NY /PRNewswire/ - Syneron Beauty Inc., announces the launch of thePearl™ Brilliant White Ionic Teeth Whitening system. Featuring the brand's patented ionic technology, the first new at-home teeth whitening technology to be cleared by the FDA in over a decade, this innovative system is clinically proven to provide maximum whitening results of up to 10 shades after only 50 minutes of treatment with virtually no sensitivity.

In a clinical study conducted by New York based cosmetic dentist Dr. Michael Ghalili , Pearl Brilliant White system was proven to visibly whiten 100% of subject's teeth two shades after one 5-minute treatment. After 50 minutes of use, subjects saw an average improvement of 7 shades. "95% of participants in the clinical trial had no sensitivity or barely perceptible sensitivity after completing the full 50-minute protocol," reported Dr. Michael Ghalili , New York City Based Cosmetic Dentist and Director of International Restorative Dentistry at New York University. "The results support that Pearl's ionic technology is an effective method for professional grade whitening at-home without the sensitivity users can typically experience."

Proven Technology and Results
Pearl is the first and only at-home teeth whitening system to utilize revolutionary patented ionic technology to achieve professional level whitening results. The device uses a gentle micro-current to activate Pearl's specially formulated enamel-safe Ionic Whitening Gel, allowing it to penetrate deep within the enamel to erase years of embedded stains without sensitivity or irritation. Clinical studies indicate that using Pearl's patented ionic technology delivers double the maximum whitening results by 100%, compared to non-ionic whitening treatments.

Choosing a Pearl Whitening Solution
Whether consumers are 'first time whiteners' or a 'tried everything' whitener looking for dramatic results, Pearl whitening solutions are designed to meet consumer needs and lifestyles. Launching today, IonicPearl.com will serve as a destination for visitors to learn about the benefits of ionic whitening and consult the 'Pearl Smile Concierge'. This guide helps consumers determine which Pearl whitening solution best fits their needs and whitening preferences. For those looking for dramatic whitening results, Pearl Brilliant White is proven to provide visible results after one five-minute treatment, with maximum whitening results in just 50 minutes. For first time whiteners, or those looking for a gentle smile boost, Pearl Gentle Whiteprovides notable whitening results with no sensitivity.

Enamel-safe and easy to use, Pearl is the only device to provide 360° total whitening with a double-biting, lightweight, hands-free mouth tray that treats the front, back, top, bottom and in between the teeth.  Both Brilliant White and Gentle White kits include the Pearl mouthpiece and 20 gel tubes of the specially formulated Ionic Whitening Gel for a full treatment. 

The recommended protocol is to treat for 5 minutes, twice daily, for 5 days (10 treatments total). To maintain professional whitening results, it is recommended to use a Pearl Ionic Whitening Gel Booster Kit (available in Gentle and Brilliant formulas) every 3 months or as needed.

Finding a Niche in the Aesthetic Oral Care Category
Syneron Beauty entered the oral care category last year with the introduction of the award-winning Tanda Pearl Ionic Teeth Whitening System. This system offered consumers a cutting-edge advancement in at-home whitening and the product garnered both media and award recognition, being named the 'Best At-Home Teeth Whitener' by NewBeauty magazine. With new clinical study data on the efficacy of ionic technology and solutions in the category, Syneron Beauty created the Pearl™ brand, focused solely on adding new innovation to its portfolio of cosmetic oral care products.

"With the launch of Pearl Brilliant White , we are excited to continue providing consumers with access to significant advancements in the cosmetic oral care category. As the only new technology for at-home teeth whitening cleared by the FDA in over a decade, Pearl systems provide long-lasting whitening results with virtually no sensitivity," says Fabian Tenenbaum , CEO of Syneron Beauty, the makers of Pearl.

Pearl Ionic Teeth Whitening Systems, Brilliant White and Gentle White, will be available April 2013 at prestige beauty retailers including Nordstrom, Neiman Marcus , Bloomingdales and Ulta. For more information or to purchase Pearl Ionic Whitening solutions, visit IonicPearl.com.

ABOUT SYNERON BEAUTY
Syneron Beauty is a pioneer in the design, development and distribution of energy-based consumer aesthetic products. The Company's products are based on clinically proven technologies derived from the professional medical aesthetic device market, enabling patients to achieve professional-like results in an at-home setting. Syneron Beauty currently markets the me™ brand of home-use hair removal systems, the Pearl™ family of teeth whitening products and the Tanda™ family of home-use light therapy products. Syneron Beauty is based in New York and is a wholly owned subsidiary of Syneron Medical Ltd.