Company Profile | January 1, 1996

Procter & Gamble

Source: Proctor & Gamble Co.
Procter & Gamble

At Procter & Gamble, we work hard to understand consumers. In fact, P&G has long been on the leading edge of consumer research. We were one of the first companies in the world to hire full-time professionals to study consumer needs. We pioneered many of the research techniques that are now widely used across industry. And today, we interact with more than seven million consumers a year worldwide as we ask ourselves the questions that have motivated us for decades: "What can we learn and what can we do to make people's lives better?"

Proctor & Gamble Co., 1 P&G Plaza, Cincinnati, OH 45202. Tel: 1-800-331-3774; Fax: .