News | July 17, 2017

Philips Sonicare Introduces Philips Sonicare DiamondClean Smart: A Revolutionary, Connected Power Toothbrush Designed To Provide Complete Oral Care

Stamford, CT /PRNewswire/ - Philips Sonicare continues its mission to improve lives through meaningful innovation with the launch of its best ever power toothbrush: DiamondClean Smart. This new toothbrush provides a complete oral care solution for a healthier mouth by removing up to 10 times more plaque than a manual toothbrush1, while improving gum health up to seven times in just two weeks2. Bringing together the latest in Philips Sonicare innovation and performance, DiamondClean Smart provides exceptional results with new, high performance brush heads, personalized coaching and guidance from smart sensor technology, and an intuitive brushing experience, leaving users feeling confident that they are taking outstanding care of their mouth, teeth and gums3.

Philips Sonicare DiamondClean Smart not only helps users achieve personalized oral health goals – from plaque removal and gum health, to stain removal and fresh breath – but by connecting seamlessly to the Philips Sonicare app, it provides users with real-time feedback and personalized coaching on their brushing routines for a complete clean. The Philips Sonicare app also keeps track of user behavior over time, delivering 100% coverage4 for each brushing session, so users can understand their progress in-between visits to their dental professional.

"Philips is committed to developing products that have a positive impact on people's lives. Through our research we know that consumers want to achieve their healthiest smile, but don't often know how they are doing in between visits to their dental professional," said Alexander Harris, Senior Marketing Director, Philips Oral Healthcare. "We developed Philips Sonicare DiamondClean Smart while working closely with dental professionals to eliminate the guesswork from tooth brushing. Backed by our most recent research and insights, we are able to provide users with data and knowledge that will help them achieve a complete clean, every time."

A key new feature of Philips Sonicare DiamondClean Smart is the intuitive brush head system with Smart Brush Head Recognition technology. Each of the four new brush heads includes a built-in microchip that automatically syncs to the brush head with sensors located in the handle that feature optimal cleaning modes and intensity settings for a bespoke cleaning experience. The brush head performance monitor even provides personalized feedback on when to change the brush head for peak performance.

The four new brush heads include:

  • Premium Plaque Control: Results in four times better surface contact and removes up to ten times more plaque in hard to reach places5
  • Premium Gum Care: Designed to reach the back of the mouth, achieving up to seven times healthier gums in just two weeks6
  • Premium White: Densely-packed stain removal bristles whiten and polish teeth for 100% more stain removal in just three days7
  • TongueCare+: For long-lasting fresh breath

The Philips Sonicare DiamondClean Smart helps you get a clear picture of your brushing habits by using three new smart brushing sensors located in the handle to send data from the toothbrush to the Philips Sonicare app using Bluetooth® wireless technology. These smart sensors include one for Scrubbing to track motion, one to guide on the correct Pressure and another to track the Location of the brush head to never miss a zone. In addition to the information captured by the sensors, users are able to track how well they are brushing each day, set goals and focus on trouble spots, plus share their results with their dental practitioners.

The sensors also provide visual cues to the user through the brush handle. If too much pressure is being applied while brushing, the light ring on the end of the handle will flash. This acts as a gentle reminder to ease off the pressure and let the brush head do the work. Also, the smart brush head performance monitor tracks the brush head's effectiveness based on actual brushing time and pressure. Simply replace the brush head when the icon on the handle lights up.

Aside from a personalized oral care experience, DiamondClean Smart makes charging the toothbrush easy and stylish. The glass charger – which doubles as a rinsing glass – instantly charges once the toothbrush is placed inside of it. A deluxe travel case also acts as a charger via a USB port. One full charge, either by glass or by case, allows for up to two weeks of regular use.

Philips Sonicare DiamondClean Smart is available on and, as well as major retailers, in four colors – white, black, pink and sliver – starting at the recommended retail price of $229. Models with additional brush heads and accessories, plus a new Lunar Blue color option are available for $269 and $329. The Philips Sonicare app is free to download and available on iOS and Android devices in the Apple and Google Play app stores.

Visit for more details.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks my Philips is under license. Other trademarks and trade names are those of their respective owners.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at

1 MAH-14-0173
2 MAH-16-0188
3 Philips data on file 2017
4 Philips data on file 2017
5 Compared to a DiamondClean brush head and versus a manual toothbrush. Philips data on file 2017
6 If used in gum care mode and versus a manual toothbrush. Philips data on file 2017
7 If used in white+ Mode vs a manual tooth brush using a leading Whitening toothpaste. Philips data on file 2017

SOURCE: Philips Sonicare

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