News | October 3, 2017

Dental Services Group (DSG) Announces New Brand Identity

New logo and unified identity across all DSG laboratories reinforces DSG's commitment to changing lives and enhancing dental practices.

Saint Petersburg, FL /PRNewswire/ - Dental Services Group, North America's largest network of dental laboratories today announced a new brand identity that better reflects the quality and breadth of the products and services offered to customers and partners.

"We continue to be committed to providing our customers with the strength and capabilities of a national network and the personal attention and care of a local dental laboratory. Our new brand identity is the face of our seamless network operations and unparalleled customer experience to the outside world", said Matt Morgan, President & Chief Executive Officer.

DSG aims to create the ultimate customer experience through:

  • National Network, Local Care
  • Expert Customer Service and Technical Support
  • Innovative Digital Technology and Expertise

Gokce Sezgin, DSG's Senior VP of Marketing added: "In an increasingly cluttered world – physical and digital – it was important for us to create a unified look and feel that would act as an umbrella over our entire network, and also allow for the strength and equity of each of our laboratories in their respective territories. We designed a brand identity that represents the people of DSG: reliable, expert and committed".

DSG also redesigned their website, to better reflect their capabilities, products and services: (

About Dental Services Group (DSG)
Dental Services Group, a growing network of dental laboratories based in North America, provides dentists with the best of both worlds: the personal relationship and care of a local laboratory, combined with the technical expertise and full suite of offerings of a national laboratory. Headquartered in St. Petersburg, Florida, DSG's full-service laboratory network offers customers a variety of options in fixed, removable, implant, orthodontics and sleep dentistry products and services. As a strong supporter of digital dentistry, DSG also has various programs available to help practices join this revolution. More information available at:

SOURCE: Dental Services Group

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