CDs-2-GO Goes International With Its Unique Referral-Based Dental Marketing Toolkit
US-based marketing firm CDs-2-GO, the creators of the A Reason to Smile™ dental marketing program, has recently partnered with The British Academy of Cosmetic Dentistry (BACD). The BACD now proudly offers its distinguished membership this new benefit as part of its membership package.
The program is part of CDs-2-GO's "Perpetual Referral Systems" or PRS offering - a unique marketing approach that focuses on helping medical professionals increase patient referrals. The A Reason to Smile PRS offers dentists an integrated, professional marketing program aimed specifically at generating quality referrals for dentists, and has a special focus on generating cosmetic referrals.
When they met recently at the American Academy of Cosmetic Dentistry's annual conference in Nashville, TN, the BACD was impressed with A Reason to Smile as an innovative approach to helping dentists grow their practices. The BACD has been looking for ways to add value to its membership package, thus growing its membership numbers, and thought the program was a perfect match.
"We're very excited about A Reason to Smile," says Dr. Chris Orr, President of the BACD. "The BACD is leading association and our members are among the best in their field. So we definitely choose our partners wisely. I think we've done so with CDs-2-GO. This program will be a great benefit to our members and helps further position us as a true support system for their practices."
A Reason to Smile is designed to build on the referral power of a dentist's current patients by equipping them with engaging, informative CD-ROM "brochures" completely customized for the dentist's practice. CDs-2-GO includes implementation training for the practice staff, providing proven methods for how to maximize the results from using the CD-brochures – and CDs-2-GO guarantees the results.
The goal of this interactive, turn-key marketing program is to help dentists increase the quantity and quality of highly desirable cosmetic cases by harnessing the power of the patient referral. The program promotes whatever the dentist wishes to promote, including any cosmetic procedures the practice offers - from simple teeth whitening to complete dental makeovers. A Reason to Smile serves as both a patient education tool and a marketing tool. It promotes the benefits of achieving a beautiful smile, while positioning the dentist as the expert who can provide those services.
"We're thrilled that after only 3 months into our US launch, A Reason to Smile has gone international! It tells us what we've known all along - our program is completely unique and much needed in this industry." says CDs-2-GO President Cheryl Parrish.
"These busy professionals need an effective referral-generation tool that is not only affordable and easy to use, but that harnesses the power of the referral. Our clients are very enthusiastic about the results they're getting from our program, and I'm sure our friends in the UK will have great results, too."
While most dentists readily acknowledge that referrals are crucial to building their practice, few can afford the time and effort that were previously needed to build an effective referral network. Preferring to stay focused on caring for their existing patients, dentists often considered the referral-building task to be arduous.
Ms. Parrish states, "We've made the A Reason to Smile program very affordable by making the functional aspects of the CD-ROM presentation consistent – an opening commercial that promotes the benefits of cosmetic services is followed interactive sections of information. The program is an effective referral-generating tool for dentists because the content of each section, as well as the packaging of the product, are completely customized to whatever the dentist wants to include."
A Reason to Smile lets dentists put something physical into the hands of patients to pass on to others. The material is interactive and professional-looking, so it is easy, comfortable and even fun for clients to share. And patients can link to the practice's website through the CD-ROM, allowing the dentist to track the number of patients who visit his or her website as a result of viewing the CD-ROM.
As a part of A Reason to Smile, the practice receives a colorful display to showcase the CD-ROMs. In addition, a series of integrated print ads and a radio spot are provided, and can be run in the marketplace. If chosen, a TV spot can also be shown on air. Each component has a consistent look, tone and message to help the dentist build his or her own brand – all without the ongoing cost of repeated production and creative development.
"Dentists are discovering how easy and cost effective our program is in cultivating referrals." Parrish concludes. "It's definitely the best way they can stay focused on their profession while growing their practice."
About CDs-2-GO and Perpetual Referral Systems
CDs-2-GO is a Tampa, Fla.-based developer of interactive communications media. The company specializes in producing customized interactive presentations that meet clients' communications goals at an affordable price. CDs-2-GO has produced marketing, training and sales support tools for organizations across the United States, including the Florida Dental Association, Tallahassee, FL, the Critical Illness and Trauma Foundation, Bozeman, MT and CentraState Healthcare, Freehold, NJ.
Perpetual Referral Systems are marketing programs created by CDs-2-GO to help medical professionals increase patient referrals. The programs, such as A Reason to Smile, are geared towards particular industries and include a variety of marketing tools designed to generate better referrals.
For more information about CDs-2-GO, or to request a sample of our work, please visit www.cds-2-go.com, or call 1-877-258-3771.
Source: CDs-2-GO