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net32.com, inc., the developer of a leading business-to-business e-commerce Web site for the dental supply industry, is pleased to announce an exciting new partnership with PennWell Corporation, a prominent 90-year-old business-to-business information company.

The partnership gives net32 the exclusive right to publish PennWell's extensive dental content online. net32's Web site, www.net32.com, will feature all five of PennWell's acclaimed dental industry magazines: Dental Economics, Dental Equipment & Materials, Dental Graduate, Proofs and RDH, which serves registered dental hygienists. The net32 site currently offers a complete dental supply marketplace with powerful tools for comparison-shopping, and a rapidly expanding portfolio of more than 60,000 product choices from 400 manufacturers.

The addition of PennWell's dental content gives net32 the ability to customize its online offerings for the dental community. Dentists, hygienists, dental assistants, office managers, dental students and industry executives can read editorial content that is specifically relevant to their professions. Furthermore, the site will have searchable archives of the online content, making it easy for users to access information presented in past issues of all five PennWell magazines.

The practice management information and product intelligence found in PennWell's dental publications dramatically enhances net32's already extensive e-commerce offerings. net32 users will be able to read product descriptions, reviews and usage instructions and buy the product of choice, all in one place, from an independent and neutral source with no product or manufacturer bias.

"In addition to commerce, today's leading Internet sites offer content, community, customization and customer care," says Tom Cavanagh, net32 president and chief executive officer. "net32 and PennWell will offer dental professionals access to articles from industry experts, as well as a forum to discuss professional concerns. In effect, net32 wraps content around commerce to build community."

"Our foremost goal is to be where decision makers go first for news, information and decisive answers. Partnering with net32 to provide the most current news and trends in the dental industry via the Internet was a natural choice and will result in an excellent mix of content with commerce," says Lyle Hoyt, PennWell's dental group publisher.

net32 has exclusive online publication rights to the following PennWell publications:

• Dental Economics. Dental Economics has been publishing continuously since 1911 and is read by 105,000 dentists every month. It features articles written by the industry's most progressive consultants and practitioners. These articles are filled with advice for dental professionals interested in operating more efficient, productive and rewarding practices. The magazine's original features address topics of perpetual interest, such as office administration, patient relations, staff building, marketing and money management.

• Dental Equipment & Materials. Dental Equipment & Materials is read by 115,000 dental professionals and provides them with a handy reference for new products and equipment available in the dental market, including an extensive index that makes it easy to locate companies and products. It details new techniques in the regular feature "Application Guide" and offers advice for office and operatory design.

• Dental Graduate. This supplement to Dental Economics focuses on the concerns of the new dentist. It is published twice a year and distributed in September, at the beginning of the school year, and in March, just before the dental state boards.

• Proofs. This companion publication to Dental Economics covers news of companies, events and people in the dental field. The magazine offers advice for selling and marketing dental products and services and analyzes trends in the dental-products industry. Proofs targets the executive, marketing, sales and service personnel of dental supply organizations and the management personnel of dental manufacturing firms.

• RDH. RDH, established in 1981, is the premier magazine for dental hygienists committed to ongoing professional growth. It is read by 67,000 hygienists and focuses on clinical, practice management and continuing education issues that affect the dental hygiene profession and its members.

net32.com, inc. has developed a leading business-to-business e-commerce Internet site for the $4 billion dental supply industry. www.net32.com features a complete dental supply marketplace with powerful tools for comparison-shopping and multiple sources of education and collaboration. The e-commerce application, net32's centerpiece, provides powerful purchasing functionality tailored to each user and a rapidly expanding product portfolio of more than 60,000 product choices supplied by more than 400 manufacturers. In addition to the sophisticated e-commerce component, the dynamic site offers top-quality content, peer reviews of products and vendors, a valuable online
community, and the latest industry news and analysis — all personalized for the individual user.

PennWell Corporation is a highly diversified global media company providing authoritative publications, conferences and exhibitions, information products and Internet-based services to strategic markets worldwide. In addition to healthcare, PennWell's other markets include petroleum, electric power, electronics, communications, information technology, fire-services and manufacturing. In these markets and others, PennWell serves as a lens, focusing diffuse information into practical business intelligence. Decision makers worldwide look to PennWell publications and other information products for analysis and interpretation of the events that affect their markets.

PennWell is headquartered in Tulsa, Oklahoma, and has major offices in Houston, New Hampshire, New Jersey, California and the United Kingdom. Additional information concerning PennWell can be found at www.pennwell.com.

Net32, Inc., 1 Copley Parkway, Suite 106, Morrisville, NC 27560. Tel: 800-517-1997; Fax: 919-462-9845.