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Smile Brands Inc., the nation's leading provider of business support services to dentists, announces the grand opening of a new Castle Dental in Richmond. Located at 5614 West Grand Parkway South, Suite 120 in The Shops on Grand Parkway, the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care.

The office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children's dentistry, and specialty care. Castle Dental accepts most insurance plans and offers a dental discount program for patients without insurance. Additionally, Castle Dental offers everyone a minimum of $500 in financing*. The opening of this office continues the growth and mission of Smile Brands Inc. which is to provide "Smiles for Everyone!"^® by bringing quality, affordable dental care to local neighborhoods. Other Castle Dental offices have opened recently in the Houston-area include offices in: League City, Cypress, Rosenberg, and in the Eldridge Town Center. The growth will continue with other grand openings scheduled in 6 more offices throughout Houston going into 2011.

Castle Dental has designed dental care around patients' needs by offering convenient appointments and locations, as well as flexible payment options to fit any budget. The office is open five days per week, with appointments available until 6:00 p.m. Monday through Friday.

Good dental habits can positively affect overall health, so the dentists and professional staff value their role in helping patients maintain and/or improve their patients' total wellness. Castle Dental's Richard Nguyen, D.M.D. has been practicing dentistry for over 11 years and is excited to be a part of the Richmond community. When asked about his approach to patient care Dr. Nguyen explains, "I am always at the forefront of the latest research in Dentistry and use the most up to date methods and technologies to help my patients achieve their desired smiles."

To celebrate the grand opening, the office is offering $100 Off Dental Services and a $29 Exam.** Prospective patients can call the new Castle Dental office at 832-586-7075 or toll-free 1-800-TO SMILE (1-800-867-6453) to schedule appointments.

For patients who do not have dental insurance, the Castle Dental offices offer the ConfiDent^® dental discount program. The dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (percentage off Usual Customary Fees – UCF).

About the ConfiDent ^® Dental Discount Program

The ConfiDent^® program is not an insurance plan. There are no benefits payable to enrollees, nor does ConfiDent^® compensate dental care providers for services they may render to employees. ConfiDent^® is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers. Enrollees arrange for needed dental care, including payment directly with the dental care provider. Enrollees are responsible for the entire cost of the dental care and ConfiDent^® shall in no event be liable for any payment to a provider accessed under the program.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States based on number of dental offices. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 300 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states. Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands' offices.

Based in Santa Ana, Calif., Smile Brands Inc. and its affiliated dental offices employ approximately 4,200 people nationwide. For more information, visit www.brightnow.com.

* Minimum $500 financing with valid photo ID and checking account. Monthly payment plans available on approved credit.
** Exam offer includes necessary x-rays and oral cancer screening. Regular price $134.
$100 off offer is valid for every family member in same residence, but only valid once per person (maximum $100/person). Cannot be combined with other discounts or offers on same visit. Not redeemable for cash or credit.
Both offers: Valid for patients not using insurance. Offer subject to change and expires on 12/31/10.